A Bit About Jody

I’m a perpetual student of life and a multi-faceted creative with nearly 15 years of expertise in guiding campaigns and experiences for today’s leading brands. More of a creative athlete than a position player, I bring a unique combination of proven ideation, innovation and brand stewardship with proficiency in hands-on creative execution across a diverse array of fields—from interactive and digital design to 360° advertising campaigns.

An exceptionally capable thinker with a ferocity for human-centered communication, I’m happiest when I can turn discovery and insight into innovative visual solutions for my clients. My strategically focused, yet thoughtful and empathetic, approach to understanding audiences and human behavior drives me to create smart and engaging consumer experiences that facilitate business results. 

I hold a B.A. in Social Thought & Analysis from Washington University in St. Louis and a MFA in Advertising from the Academy of Art University. I’ve also been an adjunct professor at the Art Institute of St. Louis, teaching courses in Marketing, Advertising Fundamentals, Advertising Concepts and Art Direction.

I’ve had agency, in-house and contract experience on B2B, B2C and B2B2C clients, with an emphasis on doing intelligent work for healthcare, consumer industries, arts organizations, schools and universities and non-profit groups. Clients include: Virgin Hotels, Centene, Sparklight (formerly Cable ONE), Monsanto, Dollar General, DOLE, The Goddard Schools, Build-A-Bear Workshop, Red Bull, MillerCoors, Bar Louie, Washington University in St. Louis and numerous regional and local businesses.

Skills

Expert level proficiency in Adobe Photoshop, InDesign & Illustrator, Microsoft Office Suite and PowerPoint. Adept with most major social platforms, including Facebook, Twitter, Instagram, YouTube and Pinterest. Experience with Adobe Animate, Adobe Xd, WordPress, Google Analytics and OmniGraffle. Fundamental awareness of HTML, CSS and JavaScript.

Accomplished in brand strategy, information architecture, site mapping and wireframing, art directing photo and video shoots, content calendar creation, script writing and editing, project management, storyboarding, ideation and development for pitches and presentations.